Do You Know What Keeps Your Members Coming Back?

Watch the 2017 Member Loyalty Study Webinar from September 6, 2017.

Watch the Webinar



Community Brands Member Loyalty Study

Member retention is key to association survival.

The 2017 Member Loyalty Study by Community Brands takes a deep dive into why members stay, why they leave, and the best ways to communicate your value to them. You’ll learn: What’s driving member retention? Where do different segments of members fall within the loyalty spectrum? How do members like to consume content, and what channels are most effective?

More than 1,000 association members in the U.S., representing all age segments, participated in an online survey. Their answers are crucial to understanding how to retain members and better nurture them up the loyalty spectrum.